RetailStyle, since 2017

"We are a contemporary fashion shop in Kolonaki, Athens. We sell menswear and womenswear from 180 brands — Italian mills, English shoemakers, Greek designers, and a handful of small independents we discover at trade shows in Pitti Uomo and Athens Fashion Week. We are owned by the

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Timeline

2017

RetailStyle opens above a flower shop on Skoufa, 27, with 40 pieces.

2019

First lookbook Bright Mornings published. Featured in OZON Magazine.

2021

Online shop launches. Free returns inside Greece from day one.

2023

Awarded Best New Independent Retailer at the Hellenic Retail Awards.

2024

Profiled in Lifo and Vogue Greece. Team grows to five.

2026

Thessaloniki flagship opens (planned, autumn).

What We Stand For

Direct partnerships

We work with the makers themselves wherever we can — fairer for everyone.

Honest pricing

We aim for the best version most people can afford — no race to the bottom.

Reliable shipping

Most orders ship within 24 hours. Tracking arrives the moment they leave us.

Meet the two people who buy every piece.

Andreas Pavlidis

Co-founder, Menswear Buyer · Twelve years at Notos Galleries before founding RetailStyle. Lives in Pagrati. Wears the same Drake's chino in three colours.

Eirini Sotiropoulou

Co-founder, Womenswear Buyer · Ten years at a Tuscan tailoring house in Florence. Co-styled the Vogue Greece debut issue. Lives in Plaka with a tabby called Frida.

Brands we trust.

Lanificio CerrutiAlbini GroupDrake's LondonJohn SmedleyBoglioliLardiniStratos CardigansAthina Karakitsou Eyewear

Ready to work with us?

Get in touch and let's talk.