"Why we picked Stratos Cardigans for the third year running" · 14 Oct 2026 · Eirini visits the Stratos workshop in Karditsa and explains why the lambswool is unlike any other in Greece
Wardrobe Care
"How to wash cashmere at home (and stop being afraid of the bath)" · 09 Oct 2026 · A six-step guide using only baby shampoo and a flat towel
In Conversation
"Athina Karakitsou on her father's eyewear factory in Aspropyrgos" · 04 Oct 2026 · The third-generation eyewear designer talks supply chains and surviving the 2010 crisis
Gallery
Main
front flat-lay on clean background — `sdxl-lightning` — `studio flat-lay of a camel wool trench coat on a cream background, soft directional light, editorial fashion packshot, 1:1, no text`
Back view
back and belt detail — `sdxl-lightning` — `back view flat-lay of a camel trench coat showing belt and back vents, clean studio background, 1:1, no text`
Lining detail
interior lining and label — `sdxl-lightning` — `close-up of trench coat interior lining and brand label, silk fabric texture visible, 1:1, no text`
Fabric close-up
Cerruti wool texture — `sdxl-lightning` — `macro close-up of 320gsm Italian wool fabric texture, camel colour, shallow depth of field, 1:1, no text`
Lifestyle
worn on Ermou Street, Athens — `flux-schnell` — `editorial street photograph of a woman wearing a camel wool trench coat on Ermou Street, Athens, autumn, natural light, 4:5, no text`
Meet the two people who buy every piece.
Andreas Pavlidis
Co-founder, Menswear Buyer · Twelve years at Notos Galleries before founding RetailStyle. Lives in Pagrati. Wears the same Drake's chino in three colours.
Eirini Sotiropoulou
Co-founder, Womenswear Buyer · Ten years at a Tuscan tailoring house in Florence. Co-styled the Vogue Greece debut issue. Lives in Plaka with a tabby called Frida.
“Returns process is the test of any shop. They handled mine in 48 hours, no questions, no friction. That earned the next order.”
Lena B.
Vienna
“Bought a gift on a Sunday evening. By Tuesday it was wrapped and delivered to my mother's address. I just sent the link.”
Ioanna Stamou
Athens
“The descriptions are accurate, the photos are honest, and what arrives matches both. That sounds basic. It isn't.”
David L.
Dublin
“Ordered on Tuesday afternoon. Arrived Thursday morning, exactly as described. I have used three other suppliers. None matched this for speed and accuracy.”
